X-as-a-Service and the Democratization of Technology for Entrepreneurs

Today’s leading tech entrepreneurs have one important thing in common: a computer programming background. This offers obvious advantages in building a product, bringing it to market, and being able to iterate quickly; it offers the ability to adapt to a fast-changing market.

With the rise in “X-as-a-Service” tools, the technology to build sophisticated websites and apps are increasingly available to those who did not spend their teenage years locked away in their rooms writing code. For example, with Braintree, you can now add a few simple lines of code to your website and have a mobile payment system as good as Uber’s. Or you can add a few lines of Sense360’s code to your app and have a world-class sensor data analysis platform to detect where a user is and what they’re doing: whether they’re driving, walking, or sitting on their couch.

These a la carte technologies decrease the cost and development barriers to entry for new tech startups and, as more become available, it will enable anyone with an idea to bring a product to market for cheaper than ever before. Future tech entrepreneurs may no longer share a background in programming, but, more importantly, they will have this in common: the ability to connect the dots between available technologies to solve real problems.